The Connected Nation Blog: Social Media Takes Center Stage at the Super Bowl

Tuesday, January 24, 2012

Social Media Takes Center Stage at the Super Bowl

CNN Tech article highlights blend of culture, sports, and social media

By Wil Payton, Communications Specialist, Connected Nation

Social media has become an integral part of our culture. Just look at preparations for Super Bowl XLVI where a social media command center opened Monday and will run through Super Bowl Sunday.

A 2,800-square-foot space has been set up in downtown Indianapolis where techies will monitor the digital fan conversation via Facebook, Twitter, and other platforms from a facility that will utilize more than a mile of Ethernet cable.

This is an example of the "the ubiquity of social media and the absolute necessity for companies, organizations, and communities to use these tools to improve their relations with their customer, audiences, and citizens," wrote Michael Holmes, director of Ball State University’s Center for Media Design, who will be conducting a study of the command center’s operations.

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